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The investment to exhibit at a Trade Show can be a challenge to quantify due to many factors.  Showing a direct return on money spent is a top priority for Exhibit Marketing teams in every industry.

To meet the demand for measurable results, ListeNation offers tools to increase the interaction with attendees, ensure proper follow-up on leads and to enhance the attendee experience before, during and after the event.

Invite Valuable Customers to Visit Your Booth

Identifying and cultivating new sources of business is the primary focus for many exhibiting companies when choosing which events to attend and their level of participation.  In an effort to maximize the exhibiting experience at events, many exhibiting companies choose to send an announcement from the Company CEO to their current customers inviting them to the show with a reminder to drop by their booth.  This helps exhibiting companies maintain those valuable relationships while growing their client base with new leads from the event.

On-Site Promotions: SMS/Text

For years the standard for gathering contact information from Attendees has been the “Drop a Card in the Fishbowl” method.  While this method is a great way to draw attention, savvy attendees are more intrigued by exciting and cutting edge promotions.  Using QR Codes to gather entrees into a Text-to-Win competition draws more attention from and excitement from the casual attendee and enables you to gather their Mobile contact information – an entirely new contact point who may turn into a customer.

Lead Follow-Up

The reported numbers vary but many experts say as many as 80% of Trade Show leads never receive proper follow-up.  This number scares exhibit marketers and is cause mainly by the “Sales and Marketing Disconnect.”  In order to address this shortfall, ListeNation has developed a cost-effective, easy to implement method of ensuring that every lead is contacted.  This Award Winning tool brings accountability to your Sales team and can change the exhibiting experience in an instant. sign up form

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