Reaching Beyond the Usual Suspects
I just read Stephanie Selesnick’s latest Blog post which you can read here. In this post she discusses why she is “Getting Behind ExpoNext” and she mentioned that while many of the “Usual Suspects” will be speaking at the event, they won’t necessarily be speaking on the “Usual Topics”.
This is quite intriguing to me because while many topics receive so much attention from a lot of the same speakers, it is valuable to “Stir the Pot” and get the Usual Suspects’ opinion on topics they don’t normally present about.
Another thought came from a discussion with a colleague at a recent event. This person, an industry veteran who will remain anonymous, mentioned that when you attend a lot of the events in our industry, the people who we know from years of attending events and feel the most comfortable around represent a small percentage of the overall marketplace.
While I enjoy the current slate of events in our industry that provide so many valuable opportunities to connect buyers and sellers, this discussion charged me to explore ways to engage the audience beyond “Low Hanging Fruit” that attend these events. That is the challenge at hand and one that others have faced for generations – Finding a way to reach beyond the “Usual Suspects”.
We wish the team at Expo Magazine a successful event and look forward to attending in the future.